About Us

We know how overwhelming the morning rush can feel - trying to get little ones dressed, packed and ready while juggling a dozen other tasks. At Backpack Buddy, we’ve been there too, and we’re here to help turn these everyday moments into enjoyable, confidence-building steps.

Backpack Buddy was created by Jenna, a mum who saw the need for something new: a tool to guide young children through the basics of getting ready and staying organised, even before they can read or write. She wanted to create a system that makes daily routines engaging, so kids can learn through play and feel proud of their progress.

That’s how Buddy came to be - they are not just a backpack, but a friend who helps kids embrace responsibility one playful step at a time.

Our tools are designed for the real world, making everyday tasks feel like small victories. With Backpack Buddy, we bring simplicity, joy and encouragement to your child’s journey, helping them feel ready for school and excited for the day ahead. Whether it’s learning to pack their own backpack or following a fun, visual checklist, every task with Buddy is an adventure in growing up.

Backpack Buddy is more than just a product - it’s a support system for parents and a confidence boost for kids, helping families thrive in those big early years. With a little extra help from Buddy, your child can start each day with a smile and everything they need to succeed.